Is A Dating Franchise The Right Business For You?
A dating business might be the right franchise opportunity for you if you want to work from home and enjoy meeting new people.
The numbers of single people are rising all the time as people leave marriage for later and divorce rates are on the increase. People are now working longer hours than before and often need a helping hand to meet the right person.
In the past most members of dating agencies were people in their late twenties and early thirties. This is now no longer the case as people are now living longer and looking for a partner later on in life. Some older people might have got divorced or lost their partner due to unfortunate circumstance.
It is normally an internet based concept where people share knowledge about themselves and it is up to the software programme and yourself to match people together. Often a house visit is required whereby you meet the person looking for a partner in the privacy of their own home.
This is a chance for you to get to know the person so that it becomes easier for you to find the right match for them. It is therefore important to have decent interpersonal skills, computer literacy and some communication skills.
Once the people have been matched together then it is time to arrange a meeting. It is important that the first meeting is held at a public place. To facilitate more open dating in a safe environment, the dating franchises host singles parties, day trips and dinner parties.
Some dating franchises now provide speed dating events where people all come dressed up and spend a few minutes talking to each other before moving to the next candidate. Speed dating takes a lot of organisation but can be fun for the participants!
One of the best features about a dating franchise is that very little stocks are required as you are not selling any products. Another strong feature is that the business can often be run from home as you can hire venues for people to meet.
Some venues like restaurants and bars will even allow you to meet at no cost because they know that your clients will spend money there whilst mingling with prospective partners.
In the new social environment it is possible to get repeat business even if you did find a good match the first time as people are more fickle now and likely to move from one relationship to another.
If you do decide to buy into a dating franchise make sure you speak to other franchisees to find out how they are faring. With this type of business it is often better to go for an established brand that already has internet presence.
You might have to pay more but you will benefit from their national coverage, fully prepared marketing material and advertising campaigns.
Some of the newer dating franchises are not so well established and struggle to provide customers to their new franchisees. Their training programmes are not as slick and their marketing materials have not been developed fully.
Training is often provided at the headquarters of the company or is sometimes done in a nice hotel. It is normally between a few days and a week in length.
Finally always take independent expert advice before signing any papers and embarking on a new business. A dating franchise could be potentially lucrative if you buy into the right concept.